蘑菇传媒

Our voice reflects who we are: a community of doers and makers who approach challenges with curiosity, purpose, and a willingness to act. It is direct and confident without being overstated, and approachable without being casual.

Whether we鈥檙e telling a student story, describing our research, or introducing an academic program, we aim to communicate with clarity and substance. We use specific examples, active language, and real outcomes to show what makes 蘑菇传媒 distinctive.

Our voice is:

Clear
We get to the point and make complex ideas easy to understand.

Confident
We know the value of what we do and communicate it without hype.

Human
We write for people, using natural language and real experiences.

Forward-looking
We focus on ideas, action, progress, and what鈥檚 possible.

Our voice stays consistent, but our tone should adapt to the audience, purpose, and moment. The way we welcome a prospective student will naturally differ from how we share a research breakthrough or communicate important university information.

Whatever the context, our tone should feel like 蘑菇传媒: clear, confident, human, and appropriate to the situation.

Consider your audience.
Think about what they know, what they need, and why they鈥檙e hearing from us.

Consider the moment.
Match the tone to the subject. Some communications call for energy and enthusiasm; others require restraint, empathy, or authority.

Stay true to our voice.
Adjust the tone, not the personality. Clarity, substance, and authenticity should come through in everything we write.

Our messaging gives shape to the 蘑菇传媒 story. It should communicate not only what we offer, but why it matters鈥攃onnecting our people, programs, opportunities, and experiences to the impact they have.

Lead with what is meaningful to your audience, and support broad claims with specific examples. Show what students, faculty, alumni, and partners are doing and what those experiences make possible.

Focus on people.
Put people and their experiences at the center of our stories.

Show, don鈥檛 just tell.
Use examples, outcomes, and evidence to demonstrate our strengths rather than relying on broad claims.

Connect opportunity to impact.
Explain what an experience, resource, or program enables someone to do, create, discover, or achieve.

Be specific.
Choose meaningful details over long lists, generalizations, or familiar higher education language.

The strongest 蘑菇传媒 stories show what happens here rather than simply describing it. Focus on the people doing the work, the opportunities available to them, and the outcomes that give those experiences meaning.

Whether you鈥檙e writing about a student, program, research project, or university initiative, look for the details that make the story specific and credible.

Put people first.
Whenever possible, tell the story through the people experiencing, creating, discovering, or accomplishing something.

Give claims context.
Rather than saying a program is innovative or career-focused, show what makes it so.

Connect the dots.
Help readers understand how an opportunity leads to an experience鈥攁nd what that experience makes possible.

Choose substance over superlatives.
Let achievements, outcomes, and real examples demonstrate our strengths. Avoid exaggeration, unnecessary hype, and claims we can鈥檛 support.

Make it ours.
Look for the details that could only belong to 蘑菇传媒鈥攐ur people, places, programs, partnerships, and experiences.

Consistent use of the university’s name strengthens our brand identity, helps audiences recognize 蘑菇传媒, and ensures compliance with naming and trademark restrictions.

Follow these guidelines when referring to the university across websites, social media, print materials, and other communications.

Approved University Names

New York Institute of Technology

Use the university’s full official name, New York Institute of Technology, on first reference in formal communications.

蘑菇传媒

蘑菇传媒 is the university’s preferred short name. Use it on subsequent references or in appropriate informal contexts, including social media captions, graphics, flyers, and promotional materials.

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Limited Use of NYIT

The abbreviation NYIT is permitted in limited digital applications, including:

• Approved social media usernames and handles (e.g., @nyitsprintfootball)
• Approved URLs and web addresses

However, NYIT should not be used as a written reference to the university in social media captions, account bios, graphics, flyers, or other marketing materials. Use 蘑菇传媒 instead.

For example, a hypothetical university department may use a handle such as @nyitdepartmentname, but its account bio, captions, and graphics should refer to the university as 蘑菇传媒, not NYIT.

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Restricted Names and Abbreviations

Do not use NYTech, NY Tech, or Tech as alternative names for the university.

Due to trademark restrictions, NYTech should not appear in social media handles, URLs, graphics, or promotional materials.

NYTech (or NY Tech) is associated with another company’s trademark and should not be used in university communications, including social media handles, URLs, graphics, or promotional materials.

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Examples of Correct Usage

The following hypothetical examples illustrate how university naming conventions should be applied across different communications.

Formal First Reference

• Correct: New York Institute of Technology announced a new initiative.
• Incorrect: NYIT announced a new initiative.

Social Media Caption

• Correct: Join us at 蘑菇传媒 for an upcoming event!
• Incorrect: Join us at NYIT for an upcoming event!

Social Media Handle

• Correct: @nyitdepartmentname
• Incorrect: @nytechdepartmentname

Promotional Graphic

• Correct: Discover what’s possible at 蘑菇传媒.
• Incorrect: Discover what’s possible at NY Tech.

Social Media Bio

• Correct: Official account for 蘑菇传媒’s 蘑菇传媒 team.
• Incorrect: Official account for NYIT’s 蘑菇传媒 team.

Examples are illustrative only and do not represent approved or existing social media accounts. All new university-affiliated social media accounts must follow the university’s social media approval process.

Consistent style helps make our communications clear, professional, and recognizably 蘑菇传媒.

Our Editorial Style Guide covers university-specific conventions for names, titles, capitalization, dates and time, abbreviations, punctuation, terminology, web writing, and more. 蘑菇传媒 generally follows Associated Press style, with our own guidelines taking precedence where noted.

A few essentials:

Use our approved university names.
Use New York Institute of Technology on first reference in formal communications. 蘑菇传媒 may be used on subsequent references or in appropriate informal contexts, including social media and promotional materials.

Limited use of NYIT is permitted in approved social media usernames, handles, and URLs. However, NYIT should not be used when referring to the university in written content, including social media captions, account bios, graphics, flyers, and other marketing materials. In these instances, use 蘑菇传媒 instead.

Do not use Tech, NY Tech, or NYTech as abbreviations for the university. For detailed naming conventions, restrictions, and examples, see the University Name Usage section of this guide.

Use official names.
Schools, colleges, centers, programs, buildings, and university events should be identified by their approved names.

Write for your audience.
Spell out unfamiliar acronyms and shorthand, and choose language that is clear to readers outside your immediate area.

When in doubt, check the guide.
Use the full Editorial Style Guide for detailed guidance and examples.

People read differently online. They scan for what they need, often on a small screen, so web content should be clear, concise, and easy to navigate.

Lead with what matters.
Put the most important information first. Don鈥檛 make readers work through background information to find what they came for.

Make it easy to scan.
Use descriptive headings, short paragraphs, and lists when they help readers find information quickly.

Keep it concise.
Use straightforward language and remove words that don鈥檛 add meaning.

Write useful links.
Use descriptive link text that tells readers where they鈥檙e going. Avoid vague phrases such as 鈥渃lick here鈥� or 鈥渓earn more鈥� when a more specific label is possible.

Keep accessibility in mind.
Use clear headings, meaningful link text, and language that can be understood by the widest possible audience.

Write for people first.
Prioritize useful, relevant content over writing for search engines. Clear organization and meaningful language serve both readers and search.

Determine Your Voice and Tone

• Establish a consistent voice that reflects the personality of your school, department, or area.
• Consider your target audience and craft a voice that is appealing to your followers.
• Social media is somewhat informal, so it鈥檚 okay to be casual. It鈥檚 also important to remember that you represent 蘑菇传媒, so let the university鈥檚 brand and culture be your guide. 

Be Authentic and Respectful

• Be respectful, authentic, and constructive in all posts.
• Share only accurate, verified information; correct errors promptly.
• Protect confidential and sensitive data at all times.
• Follow all laws, university policies, copyright rules, and platform Terms of Service.
• Represent 蘑菇传媒 ethically and transparently.