AI Makes Your Writing Worse
Colleen Kirk, D.P.S., professor of marketing and management, shares her research with .
The article discusses how humans have varied emotional reactions to AI prose, depending on the writing’s purpose.
Kirk notes how few will object to companies using AI to announce a new parking policy, but if that policy was problematic and the company used AI to draft an apology鈥攖hen “You’ve got a big problem.” Kirk explained that this type of use is likely to activate feelings of “moral disgust,” as noted in her research.聽聽